You have no items in your shopping cart.

the Rooster

Men's fashion 2020: 6 trends for Spring Summer

A complete guide to the must-haves of Spring Summer 2020

The moment has arrived to take stock of the fashion trends for spring summer 2020: here below you can find the complete guide on the trends, fabrics, and styles that determine the men’s wardrobe for the next season.


Once seen as an "asexual color", now with the fluidity between genres, pink returns to dress men once more, overcoming the stereotype of the feminine rose. In fact, only a decade ago pink was a symbol of passion, a "light" version of red and therefore more suited to socializing in the daytime. An example? Look at the character Jay in The Great Gatsby by F.Scott Fitzgerald in 1925.

The ‘80s

Fashion has obvious echoes from the '80s: important volumes, lightness of the materials and lots of denim. Designers have revisited some archived models, making iconic items a definite heritage. Forty years on, the attitude is more relaxed, also for outerwear: denim jackets with a "box" cut, rain jackets in technical fabrics and sleeveless puffer jackets in the style of the “paninaro”, a Milanese youth phenomenon.

moda uomo pe 2020
moda uomo pe 2020

Safari Style

Globetrotter but with a chic allure. Here's your guide to total looks in different neutral tones. When it comes to the materials, there’s a tendency for layering: cotton, linen and hemp are matched with more resistant materials like leather, canvas and canneté. The image created is that of a journalist sent to distant lands, like in the film The Passenger by Michelangelo Antonioni.


Elegant and a fresh commodity, daughter of the safari fashion. Bermuda shorts have officially made a comeback and will be the passe-partout on the summer season. Choose yours with a knee-length hem and without maxi pockets.

moda uomo pe 2020
moda uomo pe 2020

Tunic, also long

An exotic garment which turns out to be theatrical if shown off in the city (because it belongs to some distant cultures). The softest variation is the shirt with a Korean collar, with a more comfortable fit and not tucked into trousers. Wear it with leather sandals and wide leg trousers in a lightweight fabric.

Technical fabrics….also iridescent

The use of technical materials on an everyday basis contrasts with natural textures and finer knitwear. The philosophy of the windbreaker is characterized by different garments, from the rain jacket to the trench, from shirts to trousers, a clear symbol of the desire for freedom and escape. The posh version has as its variation shimmering nylon.

Sign Up for Our Newsletter