LIFESUX is a mens clothing label founded in 2016 in Milan, Italy. The brand is characterized by informal men's apparel that can be worn from day till night and is all about playful graphics;
one of the key pieces created by the label is a white t-shirt with a bubble-gum pink logo. The collection, comprised of t-shirts, jackets and sweatshirts, uses well defined colors and
standout prints which you are encouraged to mix and match. This use of different tones and patterns is inspired by graffiti, visual arts, music and movies. In this way LIFESUX creates
a new way to express streetwear by blending classic aspects of traditional menswear with a '90s sporty style.