Suitcase for Marrakech: must-have clothes and accessories

Marrakech is a fashion muse. Between vibrant souks, iconic colors, and the legacy of Yves Saint Laurent, discover what to wear to experience the most stylish city in Morocco.

Marrakech à la mode. Travel essentials: clothes and accessories you can't forget

If you consider yourself a fashionista, you must know that Marrakech is home to the house-turned-museum of Yves Saint Laurent. And for Sex & The City lovers, it’s right in one of the souks that Carrie finds her iconic babouches—and bumps into her ex, Aiden. But it’s not just pop culture that makes this city a style landmark: Marrakech has inspired designers like Jacquemus, Dries Van Noten, and The Row, who have captured the city’s light and palette in their collections. It’s more than a trip; it’s an open-air moodboard.

The colorful soul of Morocco comes alive in seasonal outfits

During the day, opt for ultra-lightweight fabrics. To embrace the local fashion vibe, go for geometric blouses and tunics paired with khaki trousers. A roomy tote, a straw hat, and comfy sandals with natural soles are the perfect companions for exploring. Always pack a scarf to cover your head in places of worship or protect yourself from the desert wind.

By night, the city transforms with street shows: impromptu concerts, acrobats, and snake charmers. A soft-flowing dress, a shawl to cover your arms, and a pair of more elegant flat sandals are ideal.

For a night out in the Nouvelle Ville, choose a more refined long dress and pair it with heels. Think Yves Saint Laurent again: Marrakech is also home to Jardin Majorelle, the iconic villa he restored, now a museum and fashion destination.

The warmth of red earth inspires bold, sophisticated pairings

Marrakech awakens all the senses: pungent spices in the air, chaos of snake-charmers' flutes and shouting merchants, a burst of colors from earthy reds to handcrafted fabrics and spice palettes. No wonder it’s called the city of four colors: blue skies, ochre walls, green palms, and the white snow on the nearby Atlas Mountains.

Turning this energy into your travel wardrobe is a real style exercise:

– Go for lightweight maxi dresses in sand and rust shades, like the ones by BERNADETTE, Max Mara, or FARM Rio, paired with flat sandals by A.EMERY or The Row.

– For a terrace lunch among bougainvillea and mint tea, wear a crochet top by Dries Van Noten, Chloé, and wide-leg linen trousers by Max Mara.

– A scarf is not just practical, it’s chic: choose a silk one from Prada or Gucci, to wear as a headband or tie onto your bag.

– At night, dare with a full black soft and sensual look by The Row, paired with Brunello Cucinelli mules and a Jil Sander shoulder bag.