In 2023, the SKIMS menswear line was launched based on the same philosophy as the womenswear line, previously founded by Kim Kardashian in collaboration with entrepreneurs Emma and Jens Grede. The goal is to offer high-quality garments, with a special focus on comfort and fit, blending natural fibers and technical textures. SKIMS collections feature a wide range of sizes and styles—from underwear to T-shirts, hoodies to tracksuits—available in core colors, as well as seasonal shades.