Since 1774, the renowned footwear brand Birkenstock, spreads and conquers the world of fashion with its cult sandals for men, combining comfort with luxury. In 2018, the shoe house launched a Project in partnership with the Central Martins University of London (CSM), in which students reinterpreted Birkenstock's iconic models in a contemporary key. Thus, the 1774 Collection came to life, a bold line made of intense colors such as blue, black, white and yellow to give elegance with the monochromatic style or blending them together for an even cooler result. Created for those who appreciate comfort and well-being given by high-quality materials but also for those who follow to the dictates of fashion.