Nike Air Max Day

A day entirely dedicated to the successful Nike Air Max sneakers

Does the name Tinker Hatfield remind you of something? We owe to him for sure and to his trip to Paris the 26th of March in 1987, the creation of the iconic Nike Air Max sneakers. With their shapes and design, they marked entire generations, always renewed according to the aesthetic of trends. But what did really make them so immortal to be celebrated every year during the Nike Air Max Day?

It's not only about the technology developed by the brand itself, the Air-Sole, a cushion of pressurized air, both resistant and flexible, as well as the design that highlights the porthole on the sole. Hatfield, who was the lead designer of the American brand, got inspired by the Pompidou Centre and its inverted structure with the glass cover inside and the steel bones outside. Performance is added to the avant-garde aesthetics: that particular detail contains the impact on the floor and gives the impression of walking on a cloud.

In recent years there have been several variations: just think about the Air Max 1 Lv8 adapted to a urban lifestyle thanks to the to the upper with durable outer layers of leather or to the chunky Air Max 95 Ndstrkt a '90s shape with a TPU cage made to offer resistance, laces and reflective details as a finish.

Instead, the debut of Air Max Pre-Day sneakers is imminent and reflects the story of Nike in the future as the silhouette reminds of the '70s due to its clear and harmonious shape in contrast with the bold air cushion structure. An aesthetic language reminiscent of the Daybreak Type. On the chromatic side, however, the creative team opted for the overlay of two shades of green with a black Swoosh. The Pre-Day sneakers, made of recycled materials, represent a step towards an increasingly sustainable. production for Beaverton. The Air Max Pre-Day release is expected on March 26th, celebrating the Air Max Day.