Men’s fashion 2019: logomania
Logo all-over, when the fashion alphabet personalizes men's fashion 2019
A wardrobe made up of all the letters of the fashion alphabet 'CC', 'LV', 'FF', 'GG' and so on. A fashion that also takes possession of the men's 2019 collections with garments and accessories made with specific all-over logo prints. It's in the power of the lettering!
A celebration of 'fashion loyalty' knows no limits and becomes ever more irreverent and self-celebrating. In addition to more traditional motifs, like font and original colors, there's those who chose to interpret it in a creative-artistic way: new chromatic palettes, XXS versions for psychedelic effects o XXL to be noticed, while letters immediately focus on the signature.
Here the 'designer' returns to live a new golden age. The trend was born in the '80s with some brands wanting to be recognized or, they wanted to identify their own lines by putting on the 'signature', while the real revolution arrived in the 2000s. Urban street wear has had the power to make it re-emerge, thanks to writing everywhere: on laces, on bands and even on socks. ça va sans dire which also applies to belts.
However, this trend takes the merit for rediscovering some labels which were popular among street food trucks, mostly names from the casual sports sector that many had left behind. And this is only a good thing because contemporary lettering often borrows from the past, from the vintage wardrobe, with a hint of nostalgia.
The logo statement is back for the fall/winter 2019. Because fashions come and go, so we say (momentarily) 'goodbye' to minimalism.
