“Fashion should be positive, accessible and inclusive”: this vision lies at the heart of designer Naza Yusefi’s creative project. Born and raised in Iran, she launched the Yuzefi brand in London in 2016. Her aesthetic seamlessly blends two cultures: on one side, the attention to craftsmanship rooted in ancient Persian tradition; on the other, the nonconformist spirit and emphasis on individual expression that define the West. Refined and distinctive in both design and materials, Yuzefi bags stand out for their clean, sculptural or softer shapes, enhanced by sophisticated details that reflect the designer’s deep connection with the world of art.
