It is 2006 when Biancalani 975, a historic family-run Florentine company founded in 1957, launches its house brand offering outerwear in fur, leather, and shearling. BLANCHA positions itself within the realm of Italian Quiet Luxury: fewer logos and maximum attention to cuts, construction, design, and materials. The aesthetic is essential yet not minimalist, focusing on sharp but sophisticated silhouettes and enhancing material excellence both visually and tactilely. Constantly reinterpreted through an innovative lens, artisanal craftsmanship defines the versatile and timeless identity of BLANCHA’s collections, with pieces designed to move seamlessly between work, city life, and more formal occasions.