Dickies for men
Dickies is a label that has established itself in the fashion system: its activity started in 1918 with the production of American workwear.
The main features of Dickies garments for men are functionality and simplicity, but its collections are almost the expression of a desire to represent the underground culture, going beyond these aspects.
For this, men who follow an alternative fashion and wear a casual style identify themselves with the label, which becomes among their favourites.
A unique story
Dickies’ story takes place in the USA, in the early 20th century, when C.N. Williamson and colonel E. E. Dickie opened the first shop in Texas to sell overalls.
The Williamson bought the company in 1922, but its success came when it became the official retailer of the USA army during the Second World War.
Thanks to this success, the brand increased its production and expanded its field of activity, even if it keeps being the leader of workwear. It started to produce comfortable everyday clothes, whose hidden seams made them durable and strong items.
Nowadays, the brand is a legend of American fashion, also down to the help of artists who have chosen to wear its iconic trousers and shirts.
Celebrities’ activity on social media, like Justin Bieber and Bella Hadid, contributes to increasing Dickies’ reputation, which today is at the top of its popularity.
During the main fashion stage, the MET Gala of 2019, Kanye West arrived on the elegant red carpet wearing a total look Dickies for men.
The “Ox Collar” logo, with its bold colours, like red, yellow, and blue, epitomizing the typical American style, is on many garments and accessories.
The collar is symbolic of the strength and determination of Texas livestock, which are the same as the brand.
Fashion and Freedom
The brand is a pioneer of modern fabrics: it created its cult fabric in the 60s, made of 65% polyester and 35% cotton, to be a mix of resistance and comfy.
Thanks to the realization of indestructible garments, Dickies has become the first choice even for those who didn’t purchase workwear.
The label represents free spirits, especially those young men who feel unconventional and who want to live their way.
Skaters and punkers appreciate its comfort, and musicians love its historical heritage linked to popular culture.
The brand style has become the point of reference for many of them, even those who don’t belong to these categories.
A model of style
Dickies trousers for men range from Regular models with easy-to-use lines to wear on every occasion, to the most original ones, like the black ones with visible seams.
These garments can be worn everywhere downtown: on the underground, during a night out or a stroll, or for a rock concert.
The brand always had this attitude, very clear in its design. Its quality is that it always remained true to itself, gaining the appreciation of the culture underground, rock, and hip hop lovers: this is the public that, over the years, has chosen Dickies as its most representative label.
The 874 Regular fit straight-leg trousers, with their durable fabrics, are become the skaters’ favourite ones.
Men’s vests and jackets have a simple and clean cut, basic colours, and refined details like big and little pockets. Also, checked shirts in different shades are a must.
Trendy accessories like the fisherman’s hat in faux fur, to combine with the waistcoat with the same shade, can’t miss.
The colours that distinguish Dickies models for men are neutral and easy to use: the main ones are white, black, and army green, which represents the story of the brand.
