Bordeaux, the trendy shade of 2024 for dyeing quiet luxury

In the neutral palette, bordeaux joins with its richness, coloring the Quiet Luxury outfits of the High Society, not only American

As each season arrives, colors return. But there are some shades that, due to their significance, won’t leave us, as they are emblematic of a well-defined style. Millennials identify with pink, while conceptual minimalism sees white and black paired with bold hues. We can’t forget that last year we saw the palette of Quiet Luxury grow—a fashion of “whispered luxury” made up of shades of white and beige, to be paired with impeccable denim. This style, which fully identifies American high society—even in the most popular Netflix series—now takes an evolutionary leap and introduces the use of bordeaux. Yes, that warm, intense, and liquor-like shade of dark red, clearly inspired by the eponymous French wine.

So what happened? The introduction of this color began with Gucci a year ago when Sabato De Sarno arrived and dyed everything identifying the brand with this shade. Indeed, bordeaux—renamed Rosso Ancora—can be found in all the cult accessories and pieces of the double “G” brand. And when the monogram isn’t present, the leather is of that color, making it instantly recognizable. Soon enough, American high society—already enamored with the brand since Aldo Gucci’s era, thanks to horsebit loafers—began introducing it into their minimal wardrobes, made up of easy but all tailored pieces.

It has subsequently been adopted in the palettes of other fashion houses, pairing it with total black, navy blue for a casual effect, gray for an extremely chic result, or white as a “color pop.” Bordeaux thus represents a specific status symbol, one of luxury that is no longer silent but more pronounced. An elegant, intense, and timeless shade that will stand alongside other neutral tones we are already accustomed to wearing. A true invitation to break free from the monotony of everyday life.