Bags 2025: the Quiet Icons to know (and desire) now

Women’s bags for 2025 reveal a new way of experiencing luxury: authentic, contemporary, everyday.

Women’s bags in 2025 tell a new story of luxury: authentic, contemporary, everyday. An invitation to invest in pieces that speak about who we are, that accompany us in daily life, and that don’t need a red carpet to shine.

Today, bags are experiencing a turning point: no longer just collectible objects or runway statement pieces, but everyday companions capable of balancing aesthetics and functionality. They show that the new idea of luxury remains a promise of quality, yet it is rooted in smart choices—conscious, stylistically consistent, and built to last. More and more brands are embracing this approach with contemporary designs that are refined and prêt-à-vivre.

Among the names leading the season is Hibourama, reimagining glamour with its iconic Vannifique Crystal: a sparkling bag that adds a couture touch even to the most essential looks. On the opposite side, Dunst celebrates the warmth of camel suede with a proposal perfect for those who embrace a clean, Nordic, almost meditative aesthetic.

Within the landscape of 2025 designer bags, the creative language also draws from those redefining the codes of conscious consumption. Vivienne Westwood continues to tell her rebellious aesthetic through designs full of personality, while Stella McCartney confirms her pioneering role with the Tasha— a minimal silhouette seemingly made for the fast pace of city life.

Staying with Stella McCartney, the iconic Falabella finds its counterpoint in the grey, metallic-finish shoulder pouch: a more sophisticated take on a contemporary icon, capable of elevating even the most urban looks.

And for lovers of sculptural, sustainable design? THEMOIRè continues to push boundaries with pieces like The Mini Bag and the woven Tia clutch—true prêt-à-porter architecture. A more bridal-chic atmosphere comes from AESTHER EKME, whose satin Emera clutch explores a soft, discreet, almost cinematic femininity.

Among the brands capturing attention in the 2025 handbag scene is Diesel, whose Demi Lune reinterprets the leather bag in a bold, contemporary way. Following that, Ganni brings cool-girlfriend energy, while A.P.C. offers Parisian simplicity with an it-bag destined to become the best companion for busy days.

The selection closes with the essential refinement of Marc Jacobs, increasingly loved for his ability to design iconic yet versatile pieces—such as the Grace bag in coffee brown, ideal for those seeking a balance between understatement and design.

These bags are made to work with any wardrobe, from the minimalism of a tailored coat to signature denim, while carrying a story, a point of view, a vision.