Black, even in summer. Fashion’s most beloved color knows no season.
Start now, stay ahead.rnThere’s something undeniably cool about wearing black in summer. It’s bold, it’s offbeat, it’s ahead of the curve.
Why waiting for the summer to dress in black?
Some say black is for the colder months, for shorter days and dropping temperatures. But the truth is: black is forever. And if there’s a perfect moment to start wearing it, it’s now, right in the middle of summer.
While the air smells like salt and the cities grow quiet, we look ahead. The FW25 collections are already online, and the message is clear: black is everywhere. Sleek feminine dresses with sharp edges, clean-cut blazers, techno-inspired details, glossy finishes and textures shaped by shadows.
Black, but make it light
Far from winter’s heaviness, black in summer is worn with irony and minimalism. A deconstructed top, a strappy black dress worn on bare skin, or tailored black trousers with a basic tank. And for him? Flowy black shirts, elegant shorts, dark accessories to pair with summer staples, the city look that doesn’t take a vacation.
The color that isn’t a colorrn
Black has a thousand personalities. It’s elegant, rebellious, architectural, urban, sexy, minimal. It can be anything, but it’s never boring. That’s why designers keep coming back to it, season after season.
From the strict minimalism of Saint Laurent and JACQUEMUS, to the noir romanticism of THE ANDAMANE, from Balenciaga’s futuristic edge to Rick Owens’ techno aesthetic, black is the new black. Again.
Total black
All black. No fades, no hesitation, no “maybe beige suits me better.”
Total black is a statement, not a compromise. It always works — but it works even better when no one expects it.
Like now. In the middle of summer. Black top, black trousers, black shoes, dark shades. Everything else is just background.
