The Slow Morning style is for those who want to live with ease and freedom
Easygoing and attention to detail, the Slow Morning style is perfect for creating a casual outfit that expresses a sense of freedom.
Wellness rituals, morning pampering, and beauty grooming are all part of taking care of oneself. If you haven’t noticed yet, the Slow Morning style isn’t just a fashion concept but a “state of mind” that embraces everyday life from the early hours of the day. It’s essentially a simplified aesthetic that isn’t afraid to mix couture with sportswear, because the idea is to create an outfit that makes us feel good. No rules and self-expression are the two cornerstones of this style, which is going viral on TikTok after mapping out a series of celebrity looks on film sets where they are seen in costume with very comfy accessories. An example? Nicole Kidman in midi skirts or tailored coats worn with Ugg boots.
Gentle exercise becomes invigorating and leaves room for comfort. Because, while a pair of heels might be perfect for completing an outfit, nothing feels as good as a flat, super-soft shoe that resembles slippers. And here lies the secret of the Slow Morning style—bringing loungewear elements to the streets. There’s the comfort of joggers, but in a soft version, a cozy robe, and even a couture outerwear piece and a knitted dress.
Everything is very classic and very composed. The creativity lies in wearing all of this with total freedom: whether sipping a cup of tea (or coffee) in the morning or heading out for work. In short, it’s the perfect way to smoothly transition back to post-holiday life without giving up its endless sweetness. Today, we might even dare to say “demure,” meaning discreet and composed.
