Berlin-born and London-based artist Anna Blessmann founded her label A__PLAN__APPLICATION as a response to her frustration to not find clothes she actually wanted to wear.
Her debut lineup for women includes staple garments you can work and travel with, all conceived in gradations of blue.
The arty collection embraces a creative life and is inspired by Blessmann’s own wardrobe where perfect fit, contemporary elegance and comfort are key.
The fashion label is part of the New Guards Group which controls the most talked-about streetwear brands of the moment such as
Heron Preston and