Ironically, sports led James to his first foray into fashion. Obsessed with baseball caps, he could never find one that was well designed - with quality construction, shape, fabric and coloring.
James Perse in 1991 set out to make the ideal cap for Maxfield inspired by his Californian origins.
In 1994 he launched a t-shirt line that rapidly gained loyal fans looking for a seamless blend of luxe and casual.
Finally in 1996 James founded his first namesake brand, its collection are characterized by premium T-shirts and clothes essentials with a minimalist approach,
each one is designed in only the finest jersey blends, offering a little piece of luxury for everyday.