Greg Lauren, a Los Angeles based menswear brand founded in 2011, is spearheaded by the nephew to Ralph Lauren, Greg Lauren himself, a hybrid of fashion royalty and punk artist.
His approach to design involves tearing apart fabric to put them back together to form more intricate pieces. The final garments are therefore made from aged traditional fabrics,
military supplies or vintage workwear. Greg Lauren menswear collections pay particular attention to quality and detail, with emphasis on experimenting with layers.
