AMBUSH® was founded in 2008 by Verbal and Yoon. As a hip-hop artist and graphic designer, they are one of the most well-known couples in Japan's fashion industry.
AMBUSH® started out making experimental jewelry for women with a pop art influence. Before long the brand evolved into designing unisex clothing. In 2015 the label made its Paris debut,
the same year in which Verbal and Yoon were listed as Business of Fashion's Top 500 people influencing the global fashion industry. Garments and accessories for AMBUSH® men's collections
are uniquely crafted, forming an idiosyncratic style that has led to collaborations with Louis Vuitton and Off-White to name a few. 2016 marked the opening of their first flagship store in Tokyo.