The SS21 Fashion between Minimalism and Re-mix
Phygital fashionrnweeks focus on the contradictions of today
2020 has been a year of radical changes for the fashion industry which involves the use of contents (phygital fashion weeks) as well as a reversal of trend. In few months we slipped from the streetwear decline to a stronger and more conscious femininity, a better-quality demand for garments and accessories. Fashion, from quarantine onwards, sees changes in the customization of one's look, even at the office, the uniform becomes smart and the attention to sustainable materials grows while maintaining the concept of beauty and well-made.
Expectation and trepidation have been the clue feelings of this September fashion weeks, dedicated to the Spring Summer 2021 collections. Between fashion shows and short films, the creatives dedicated this moment to think about some more technical and concerning market aspects; many designers have projected the fashion of the future, adapting it to new needs. The result is certainly a mirror of the time we live in, full of contradictions, poised between uncertainties and craving for rebirth.
The first trend winks at minimalism, adapted to the new decade. Conceptual, geometric, volumetric but still casual-comfort. Not necessarily expressed through a neutral palette, the designers focused on everyday clothes and accessories that make you feel good. A body that is not forced and pampered by top quality fabrics, all safe in the comfort zone.
On the other hand, we find the desire to live, experiment and enjoy. The mix & match, the use of patchwork art and patterns manifest the feeling of adaptation and rebirth. We look at the past, at the archives, and we trace the new paths of creativity by experimenting through exciting re-mixes.
